Una vez más escogemos la sección "...en 100 palabras" de la revista bandera de la Real Sociedad de Psiquiatras del Reino Unido, British Journal of Psychiatry, para en esta ocasión de la mano de David Brunskill sugerir el nuevo fenómeno de los avatares sociales: la autocreación de la imagen pública en Internet.
Los avatares clásicos eran animaciones que venían a representar algún atributo poseído o deseado por parte de la persona.
The first avatars (used to represent the self on computers) used basic animation. However, online social arenas are sophisticated. By selectively posting written/visual material, individuals can self manage image effectively creating a social avatar While there is growing awareness of the need to distinguish between "private" and "public" aspects of posted material, the psychological effects of social avatars are unrecognised. The selective creation and maintenance of a social avatar is most likely to affect individual who already struggel to integrate aspects of their personality, behaviour and psyche. This opportunity for further compartmentalisation therefore reinforces divisions in the self, with unhelpful consequences.
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David Brunskill (2013). Social avatar British Jounral of Psychiatry DOI: 10.1192/bjp.bp.112.120329
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